Privacy policy

Saeff Privacy and Safety Policy

Last Updated: August 26, 2025

Scope of this Policy
Personal Information We Collect
How and Why We Use Your Information
How We Disclose and Share Personal Information
Your Sharing
Children’s Privacy
Protection of Personal Information
Retention of Personal Information
Managing Your Privacy Rights and Choices
About Cookies and Similar Technologies
Using Saeff with Third-Party Products and Services
Changes to This Policy
Contact Us
Additional State-Specific Information

1. Scope of this Policy

This Privacy and Safety Policy (“Policy”) describes how Saeff, LLC (“Saeff,” “we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you interact with us, including through:

Our websites, online platforms, and mobile applications
Physical Saeff retail stores
Marketing campaigns, promotions, sweepstakes, and events
Customer service interactions
Product usage involving safety features

This Policy does not apply to personal information collected in the context of employment, contractor agreements, or job applications, or via third-party websites linked from our platforms.

2. Personal Information We Collect

We collect information directly from you, automatically through your use of our services, and from third parties. “Personal information” includes data that can be reasonably linked to an individual or household.

Collected Directly from You:

Identifiers: Name, email, phone, shipping/billing address, date of birth, account username and password
Payment Information: Card details, billing/shipping details
Commercial Information: Products viewed, cart activity, purchase history, return activity
Preferences: Clothing size, product interests, material or design preferences
Communications: Customer service inquiries, support requests, reviews, feedback
Media: Photos or videos submitted for testimonials or posted reviews
Event & Promotion Info: Info provided during registration for Saeff-hosted events, contests, or giveaways

Collected Automatically:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Clickstream behavior, time on site, search queries, links clicked
Geolocation: Approximate location via IP or precise location if enabled by device
Cookies and Tracking Technologies: For personalization, analytics, and advertising (see Section 10)
Inferences: Behavioral profiles built from interactions with our website and ads

From Third Parties:

Marketing and ad networks
Social media or third-party logins
Delivery/shipping partners
Payment processors

We do not collect or store sensitive biometric, health, or financial account passwords unless necessary for payment processing or with your express consent.

3. How and Why We Use Your Information

We use your personal information to:

Fulfill purchases and deliver products
Manage your account and preferences
Send transactional and marketing communications (where permitted)
Respond to customer support inquiries
Offer promotions, sweepstakes, or exclusive events
Analyze behavior and improve our products and services
Ensure platform security and prevent fraud
Enforce our Terms of Use and Return Policy
Comply with legal obligations and law enforcement requests

Stab-resistant safety disclaimer: Saeff’s products are not bulletproof and should only be used as directed. Data collected from product usage is for safety education or enhancement and is not shared with third parties for marketing unless you opt in.

4. How We Disclose and Share Personal Information

We may disclose personal information to:

Service Providers and Vendors: For order fulfillment, customer service, marketing, hosting, security, and analytics
Payment Processors: For secure payment and fraud prevention
Shipping and Logistics Partners: To deliver your purchases
Advertising Networks: To tailor ads based on behavior and preferences
Business Partners: In co-sponsored events or promotions (only with consent)
Successors in Interest: In case of mergers, acquisitions, or restructuring
Law Enforcement and Legal Authorities: When required by law or to protect legal rights
With Your Consent: For any other purpose clearly disclosed at the point of collection

We do not sell personal information for monetary compensation. We may share information for targeted advertising, which may be considered “sharing” under certain state laws.

5. Your Sharing

When you post reviews, photos, or comments on our platforms or social media pages, they may be publicly visible. You are responsible for the information you choose to disclose. Use available privacy settings to control visibility.

6. Children’s Privacy

Saeff does not knowingly collect personal information from children under the age of 13. If you believe your child has provided us information without your consent, please contact us immediately at privacy@saeff.com.

7. Protection of Personal Information

We implement appropriate administrative, technical, and physical safeguards, including:

Encryption of data during transit and storage
Secure user authentication protocols
Limited access to personal information on a need-to-know basis
Ongoing staff training and auditing

Despite these efforts, no system is 100% secure. Please use strong passwords and be mindful of suspicious links or emails.

8. Retention of Personal Information

We retain personal information only as long as necessary for:

Fulfilling the purposes outlined in this Policy
Legal, tax, and compliance obligations
Security and fraud prevention
Product recall or warranty matters

Once no longer required, data is securely deleted or anonymized.

9. Managing Your Privacy Rights and Choices

Depending on your state of residence, you may have the right to:

Access: Request the categories or specific pieces of data we collect
Correct: Fix inaccurate personal information
Delete: Request deletion of your data, subject to retention exceptions
Opt-out: Of targeted advertising or “sharing” of personal data
Limit use of sensitive personal information
Non-discrimination: Exercise rights without penalty

To Exercise These Rights:

Use our Privacy Request Webform at: [Insert link]
Email: privacy@saeff.com
Call: [Insert phone number]

Requests may require identity verification. Authorized agents may submit on your behalf with appropriate documentation.

10. About Cookies and Similar Technologies

We use cookies, tags, SDKs, and tracking pixels to:

Analyze site usage and performance
Store preferences and shopping carts
Enable targeted advertisements
Prevent fraud and enhance security

Your Options:

Manage cookies via your browser or mobile settings
Use “Your Privacy Choices” link in our site footer
Opt out of targeted ads via:

https://optout.aboutads.info (U.S.)
Device-level advertising settings

Block tracking in mobile apps via iOS/Android privacy tools

Note: Opting out may affect your site experience and limit personalized features.

11. Using Saeff with Third-Party Products and Services

Saeff may integrate with third-party tools (e.g., Google Ads, Meta Pixel). Your interactions with those tools are governed by their respective privacy policies. We are not responsible for third-party practices or content.

Links to third-party websites are provided for convenience. Use caution and review their privacy policies before sharing any information.

12. Changes to This Policy

We may update this Policy to reflect legal, technological, or operational changes. Material updates will be announced on our website, with advance notice if required by law. Please review this Policy periodically to stay informed.

13. Contact Us

If you have questions or concerns about this Policy or your privacy rights, contact us:

Saeff, LLC – Privacy Office
Email: support@saeff.com

14. Additional State-Specific Information

We comply with applicable privacy laws in the United States, including those in California, Virginia, and Oregon.

California Residents

You may have rights under the California Consumer Privacy Act (CCPA/CPRA), including:

Right to know, delete, or correct personal data
Right to opt out of “sales” or “sharing”
Right to limit sensitive data use
Right to non-discrimination

You may submit requests via our webform or by contacting us directly.

Oregon Residents

You have rights under the Oregon Consumer Privacy Act, including:

Access, correction, deletion, and data portability
Right to opt out of sales or targeted advertising
Right to appeal denied privacy requests

We do not sell sensitive data (e.g., geolocation or inferred preferences) under OCPA.

Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA), you may:

Access, correct, or delete your personal data
Opt out of targeted advertising
Appeal any denial of privacy rights

To learn more or file an appeal, contact us at privacy@saeff.com.

Notice of Financial Incentives (if applicable)

If Saeff offers programs involving rewards, coupons, or exclusive access based on user-provided data, we may be required to disclose the value of that data. You can opt in or out of such programs at any time through your account settings.